GREAT design, the management expert Gary Hamel once said, is like Justice Potter Stewart’s famous definition of pornography — you know it when you see it. You want it, too: brain scan studies reveal that the sight of an attractive product can trigger the part of the motor cerebellum that governs hand movement. Instinctively, we reach out for attractive things; beauty literally moves us.

Read more: http://www.nytimes.com/2013/02/17/opinion/sunday/why-we-love-beautiful-things.html?_r=0

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